Meet Your Local Care Team

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San Francisco’s First Choice for Senior Home Care and Elder Care Services

My name is Laurette Foggini, Director of Operations for Home Care Assistance. I am here to help you navigate the challenges of caring for your aging loved one.

I settled down in San Francisco in 2000 and became an active volunteer in the senior community. I'm also a long-distance caregiver for my own family in New York. I understand how difficult it can be to feel like you’re making the right decisions for your loved one’s care. We're here to tell you that you're not alone in this journey.

Our San Francisco team is a multi-cultural and talented group of professionals. We bring integrity, respect, professionalism and fun to everything we do. Meeting the individual needs of each family is our top priority.

We hire, train and manage caregivers who share our passion. Making a good match between a caregiver and a client is both an art and science. As a team, it is our goal to understand and master the dynamics that result in a perfect fit.

A member of our care team is available 24/7 to answer your questions. Together, we can help your loved one stay safe and engaged at home. Welcome to the San Francisco Team, where our promise is to treat you and your family like our own!

We offer high quality, personalized care where seniors most prefer: at home.

How Can We Help You?

Hourly Care Daily Care Specialized Care Free Consultation

Learn More About Our Innovative In-Home Brain Health Program.

A new approach to promoting cognitive vitality. Take advantage of the latest scientific breakthroughs in the familiar home environment.

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-- Happy Person

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A true network of support when we needed i...

I could not have been happier with the care I received from Home Care Assistance in San Francisco. From start to finish, I was treated with compassion and given practical help from the staff and caregivers. Laurette was wonderful ...

-- N.G. San Francisco, CA
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Thank you for making my journey less overw...

Caring for a loved one with dementia is a labor of love that can also be overwhelming. I am deeply grateful to Home Care Assistance for the loving, caring, reliable caregivers they provide and for the amazing support I get from th...

-- V.R. San Francisco, CA
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I knew they would be the right fit for my ...

After talking on the phone to one Home Care Assistance's employees, I knew they would be the right fit for my parents. I'm happy to report that I was right. The caregivers have helped my parents so much and their quality of life...

-- A.B. San Francisco, CA
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Trustwothy, intelligent and easy to work w...

My mother recently had a stroke and needed 24-hour care for several weeks after she was released from the hospital. I called Home Care Assistance after researching and calling a number of different care providers in the Bay Area. ...

-- N.G. Sausalito, CA
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My parents couldn't be happier.

When embarking on the difficult process of finding care for my elderly parents, I was pleased to have found Home Care Assistance. The service is incredible and friendly and my parents couldn't be happier. It was the best decision...

-- A.D. San Francisco, CA
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I feel like I'm making a difference in the...

From a caregivers point of view, I am proud to say that I work for Home Care Assistance. I honestly feel like I'm making a difference in the lives of those I work with. My day with a client can include everything from helping wit...

-- K.C. San Francisco, CA

The Home Care Assistance Advantage

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Why Choose Home Care Assistance

We strive to provide the best concierge-level, customized service for older adults. Here are a few reasons, among many others:

Check Mark

Daily Care Experts

We specialize in around the clock care to help seniors live well at home.


Available 24/7

Care managers are on call for clients and their families, even during nights and weekends.


High Caliber Caregivers

We typically hire only 1 in 25 applicants and provide ongoing training and supervision.


Balanced Care

Our unique approach to care promotes healthy mind, body and spirit.

No Contract

No Long Term Contracts

Use our services only as long as you're 100% satisfied.

Peace of Mind

Peace of Mind

Independent industry surveys place our client satisfaction rate at 97%.

A Trusted Partner

A Trusted Partner

We're honored to be Preferred Providers for professionals in both the medical and senior communities.

Cognitive Therapeutics

Cognitive Therapeutics

Our proprietary cognitive stimulation program addresses cognitive decline, building on our expertise in brain health.

Find Us

2001 Van Ness
San Francisco CA 94109
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Meet the San Francisco Team

Catherine Reid

Client Care Manager

Catherine is a Licensed Clinical Social Worker and has 18 years experience in the field of Geriatrics. A native New Yorker, she is a graduate of Fordham University, Lincoln Center and the Graduate School of Social Service. Her passion for seniors started at an early age, sneaking out to visit all the "grandmas" of the neighborhood. She has clinical and management experience in both skilled nursing facilities and home care. Catherine loves assessing clients and meeting with families. Her favorite part is learning who the client is, their family/career history and life story. She also enjoys clinical supervision and mentoring her team. When she is not working, she loves spending time with her family.

Caroline Butler

Staffing Manager

Caroline has been in the home care industry as a Staffing Manager since 2016. Her areas of expertise include nursing, health care administration, and home care. This expertise comes from training and hands-on experience. Caroline has worked in skilled nursing facilities, acute & sub-acute, psychiatric, and assisted living facilities. She enjoys the benefits of positive energy. Caroline's favorite part of her job is hearing positive feedback from clients about caregivers, and vice-versa. She loves making someone's day better with a smile and great care.

Victoria Black

Client Care Manager

Victoria has been working with older adults for almost 10 years. Her emphasis is on making older adults as safe and independent as possible in their own homes. Victoria studied at San Francisco State University and received her Master's in Gerontology. Her thesis emphasized the importance of quality of life at the end of life. Victoria tries to live each day by the motto, "treat others as you wish to be treated." Knowing that the work she does might have an impact on someone's life gives Victoria a sense of purpose. Increasing someone's quality of life is what she strives to accomplish. Victoria loves working with seniors because they bring insight about times and experiences previous to her own. There are times when they allow you a glimpse of the life that they have lived and the things they have seen and that is truly an honor to witness.

Denise Alexander

Staffing Manager

Denise Alexander has over 12 years of experience in the health care industry. She ensures that each caregiver's skillset is properly matched to the specific needs of each client. Denise is passionate about training and managing Staffing Coordinators. Her highest priority is ensuring that all clients receive the highest level of care. Working with seniors brings Denise a sense of gratitude. Knowing she has made a difference in someone's life is what keeps her motivated.

Cesar Cuadra

Caregiver Recruiter

Cesar oversees the interviewing, hiring, and onboarding of new caregivers. His professional focus has been in the field of public health. Cesar has served as a health educator, patient advocate, and community-based researcher. He commits himself to health care and the aging population. Cesar recently graduated from the University of San Francisco, where he obtained a Bachelor's of Science in Nursing. His work philosophy centers around integrating strong values and ethics in care provision. Seeking caregivers that are equally aligned with this philosophy drives his recruitment efforts. Cesar is proud to provide seniors in his community with the highest quality care.

James Ferlin

Care Advisor

James brings over 15 years of customer service experience to his position at Home Care Assistance. He prides himself on his ability to provide quality customer service and understand the needs of those he serves. He has a genuine passion for helping people, which is what drew him to the home care industry. He looks forward to making a difference in the lives of seniors and their loved ones every day.

Yvonne Razo

Care Advisor

Yvonne has over ten years of experience in the medical field, working for a large in-home respiratory provider. She worked closely with physicians and hospitals to provide life-sustaining equipment dedicated to keeping aging seniors in their own homes. Yvonne is skilled at working with clients’ loved ones to help ensure an easy transition even though the seniors may have difficult health issues. She finds fulfillment in knowing that working in the home care field makes a difference in clients’ lives in a time of need.

Mina Yap

Care Advisor

Mina is a Licensed Vocational Nurse and began her career in health care in 2011. Since then, she has learned a lot in her many roles. She started as a hospice nurse and then became a nurse for concierge doctor, home health nurse, and intake coordinator for a home health & caregiving agency. Mina believes that helping people who can't help themselves is what we are here for. By working for Home Care Assistance, she feels she can make a difference in the lives of seniors and help the home care industry thrive.

Laura Contreras

Care Advisor

Laura has over a decade of experience in the medical field, where she has served as a medical assistant and front office manager. She is a certified MA with the state of California and worked for 10 years with an Internal Medicine DR who specialized in Geriatrics. Laura enjoys helping families and making them aware of all the options they have regarding home care. She hopes to help seniors live safely and independently at home.

Marivic Sartaguda

Administrative Assistant

Marivic received her bachelor’s in tourism in the Philippines and brings over a decade of experience as an Administrative Assistant to her role with Home Care Assistance. Her personal philosophy is to value your time, enjoy what you’re doing and always be grateful. Marivic enjoys maintaining, supporting and organizing an office. Her favorite part about working with seniors is knowing that someone from her team is helping them to live safely and independently. She is proud to be part of a team that has a focus on goal setting, coordination, cooperation and respect for each other.

Jesse Walters

Regional Director

Jesse is a recognized leader in the home care industry and brings a wealth of professional strengths and industry experience to Home Care Assistance. He has over 12 years of experience in managing, leading and building cohesive teams. He had deep community ties and a network spanning from Palo Alto to Alamo.

Jesse’s expertise in care management is equally matched by his commitment to clients and families. Jesse approaches each unique care situation with a level-headed perspective and clarity. His clients are confident in his advice and ability to handle difficult situations and resolve conflicts.

Elizabeth Johnstone

Client Care Manager

Elizabeth worked, studied and volunteered in the medical field for 12 years. At UC San Diego and UC San Francisco, she concentrated on neuroscience research and clinical psychiatry. She also has a Master’s degree in Archaeology and has participated in excavations in Spain and Italy. What she likes most about being a Client Care Manager is drawing on her diverse education to approach the complex issues which arise regularly with clients, families, and caregivers. This includes considering the personality and family dynamics of each client so that decisions made in the office will translate into fulfilling their personal wishes for home care. When she’s not working, Elizabeth likes to travel and continue her studies of archaeology, art history and Italian.

Akina Magpayo

Staffing Manager

Akina's area of expertise is in sales, management and staffing. Her degree is a BS of Nursing, which is helpful in her positions as she works with hiring and training caregivers to have the skills needed to take the best care of her clients as possible. Akina has 4 years of experience in her field.

Al Oliveros

Home Care Liaison

Al Oliveros brings over ten years of professional experience in the senior care industry to his role as Home Care Liaison. Prior to Home Care Assistance, he worked as a program and activities director for a senior living home in Los Angeles. Since his move to Northern California, Al has helped hundreds of seniors and their families navigate the home care maze with ease. His passion for helping older adults maintain their independence and extensive experience in senior care are invaluable to San Francisco’s senior population.

Dulce Coleman

Recruiting & HR Manager

Dulce comes with 14 years of professional experience in staffing and over four years experience in caregiver recruitment. She has worked in several health care settings such as skilled nursing facilities, hospitals and home care agencies. She brings her many years of experience to her current role as a Recruitment and HR Manager, ensuring we hire only the best caregivers in the field while ensuring they meet all the state requirements and compliance standards.

Johnell Davidson

Client Care Manager

After years working as a project manager by day and volunteer with seniors by night/weekends plus devoted granddaughter, Johnell married her expertise with her passion. Joining HCA as a caregiver in 2017, she learned first hand what it meant to change the lives of seniors and their families. Seeing the staffing and office side of the company first hand, it was clear that she had found her life's purpose. Johnell now gets to combine her love of caring for seniors with supporting them and their families as part of our Care Team. When not working, Johnell and her husband can be found camping and hiking with their pooch, Sydney.

Laurette Foggini

Head of Operations

Laurette brings nearly a decade of experience in home care to her position as Head of Operations. A world traveler, Laurette settled down in San Francisco in 2000 where she became an active volunteer in the senior community. She pursued her passion as Director of Client Experience for a home care agency where she oversaw the care provided to clients and their families. Laurette has extensive knowledge on home care and support services in San Francisco and years of professional experience working with clients’ needs and preferences. As a long-distance caregiver to her family in New York, she is very understanding and empathetic to the challenges of caring for a loved one. Laurette manages the San Francisco team where the motto is integrity, passion, respect, professionalism and fun!

Maya Cada

Lead Staffing Manager

Maya has been a Staffing Manager for eleven years and has experience working with agencies in San Francisco and Daly City. Maya is fluent in both Tagalog and English and is very adept at counseling, supporting and managing the caregiver team. Known as Ms. "No Problem In This House", Maya tackles the trickiest staffing assignments with calm and ease. Maya's enthusiasm for her work goes beyond staffing cases as she enjoys cooking and is often whipping up delicacies for caregivers and clients. In her free time, Maya visits caregivers in the field to celebrate their birthdays and anniversaries and enjoys making them feel appreciated. The greatest reward to Maya is when a caregiver or client calls and shares that the match she made is perfect, confirming that she is thriving in this challenging role.

Tyrone Nacion

Staffing Manager

Tyrone joined as a Staffing Manager in late 2017. Previously, he was one of Home Care Assistance's star caregivers, working with multiple clients. Every client came back with the same feedback about Tyrone, "he's intuitive, kind, reliable and caring." When a position opened up as a staffing manager at the San Francisco, the team had no doubt they wanted him to join the office. Tyrone's caregiver knowledge has been invaluable in his role as a staffing manager. In addition, Tyrone honed his ability to multi-task after working as a Customer Support Specialist at a Help Center. When not working, Tyrone likes to sing Karaoke and meet new people.

Yasmin Bahl

Home Care Liaison

As the Home Care Liaison for Home Care Assistance in San Francisco, Yasmin Bahl will coordinate home care services for patients leaving the local hospitals, educate the community partners like Home Health, Hospice and Geriatric Care Managers and many more on Home Care Assistance’s innovative approach to in home care.

Yasmin has over a decade of healthcare business development experience. In her last position at Hennessey Wellness, an ambitious startup, she headed Business Development and Sales. She spent a lot of time working at UCSF with the surgeons, the nurses, patient educators and the case managers. In the small team she worked to solve the difficulties surrounding transitional care after an acute hospitalization; mainly after surgery. The aim was to reduce the stress involved in this complex process, improve the ultimate outcome for the patient, and avoid readmission.

While at Hennessey Wellness, Yasmin created several high-value relationships with top Bay Area hospitals including UCSF, Marin General, St. Francis Medical Center, Concierge physician practices and home health companies.

Yasmin’s experiences have given her a flexible, creative, and tenacious ability to meet challenges and get the job done. Yasmin strives to make a difference in the San Francisco senior community. Her mission is truly to help people, and add value wherever possible. On a personal note, Yasmin was born and raised in England and traveled extensively. She is a mountain climber and explorer by nature.

Elaina Davis

Care Advisor

Elaina brings over 10 years of customer service experience to her role at Home Care Assistance, Her specialty is educating clients on our services with compassion and understanding. Elaina loves working as a client advocate to help each client find the best solution for their needs. Relieving stress from family caregivers and helping seniors to remain in their homes is what she finds most fulfilling in her role. Elaina's favorite part about working in customer service is answering the questions a client may not have even realized they need to ask. She aims to take as much of the work off of the client as possible, making the process as stress-free as possible. She looks forward to making a difference in the lives of local seniors!

Are you ready to get started?

Home Care Assistance is ready to help you and your family. Contact us today for a complimentary in-home consultation.

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Read the latest from the Home Care Assistance editorial team, The Longevity Network. Explore new research, ideas and strategies for caregiving and positive aging.

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Resource Downloads

We strive to inform and educate. Here is a small sample of resources we have to offer to help you make the best decision for your family.