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Press Room

Click here to read company announcements in our Press Release Archives.

All Media Inquiries should be made to Megan Heinen, Director of Marketing Communications at

Boomers Becoming Seniors

June 19, 2017

Mike Roberts, Director of Client Services at Home Care Assistance of St. Louis, shares his predictions about the need for home care services increasing significantly over the next 20 years.

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Margalit Tocher, Owner and President of Home Care Assistance Greater Chicago

June 14, 2017

In this article, Margalit Tocher, Owner and President of Home Care Assistance Greater Chicago, shares fun facts about her life in a Q&A format.

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Board Member at The Advisory Board of The Health Communication Research Institute, Inc.

June 07, 2017

Herrfeldt has joined the advisory board of The Health Communication Research Institute Inc., a nonprofit founded to reduce health disparities and to create Joshua’s House, a hospice house for the terminally ill homeless in Sacramento.

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Study Reveals Toll of Dementia Care on Caregivers

June 01, 2017

A study commissioned by Home Care Assistance, a provider of in-home care for seniors, illuminates the severe physical, mental, and emotional toll on those caring for a loved one with dementia.

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Ann Romney and Maria Shriver Team Up to Fight Alzheimer’s

June 01, 2017

For the second year in a row, Maria Shriver, Ann Romney, and Equinox are making a dent in the fight against women’s Alzheimer’s.

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Dementia Caregivers Pay High Emotional Toll, Need More Support, Surveys Say

June 01, 2017

Two surveys released today — the start of Alzheimer’s disease month — examine the emotional toll the condition places on caregivers, and their need for greater support. The results are both revealing and alarming.

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Katie Roper named VP of healthcare strategy and partnerships for Home Care Assistance

May 16, 2017

Katie Roper has been named vice president of healthcare strategy and partnerships for Palo Alto, CA-based in-home care provider Home Care Assistance. It's a new position for the company.

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From Referral Company to Provider: New Home Care Exec Shifts Gears

May 09, 2017

An executive with a major senior housing and care referral company has jumped ship and come aboard a major home care provider.

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Lily Sarafan is Transforming the Way We Care for Our Elderly

May 09, 2017

Lily Sarafan and her company are partnering with Move For Minds for a historic partnership to support caregivers with respite care grants and give them much-needed time off.

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Katie Roper Named VP Of Health Care Strategy & Partnerships

May 03, 2017

Former Caring.com VP Brings Over 10 Years Of Senior Health Care And Technology Experience To Home Care Assistance’s Leadership Team

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