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Home Care Assistance Opens Newest Storefront In Cardiff by the Sea


Leading in-home care provider will provide home care for the growing senior population in North County Coastal and surrounding areas

(Cardiff by the Sea, CA — November 3, 2017) Today, Home Care Assistance, North America’s leading provider of in-home care, announced the opening of their newest storefront in Cardiff by the Sea, California. Located on San Elijo Avenue, the storefront will serve as a center for the community to learn caregiving tips, get useful guidance on aging in place, read the latest literature on healthy longevity and engage in free senior care classes. With more than 13 percent of San Diego County residents now over the age of 65 and 25 percent projected to be in the year 2050, many older adults still live in areas and environments that work against the prospect of longer-term independent living. More so, nearly 90 percent of adults 65 and older want to stay in their current home and community as they age. Home Care Assistance has expanded their presence in San Diego with the new Cardiff location to ensure that those who want to age “in-home” are able to do so. “From the very start, our team has been fully committed to elevating the standard of care for older adults across San Diego County,” said Camille Cunningham, Head of Operations of Home Care Assistance Cardiff. “As the only evidence-based care provider, we help older adults improve their overall health and well-being, not just get great care. We are excited to expand our service in San Diego and share our unique care programs with the North County community.” In addition to traditional in-home services centered on the evolving needs of older adults, Home Care Assistance care teams are educated in proprietary programs that cultivate healthy nutrition, physical and mental stimulation, and a sense of purpose. The company’s two proprietary programs include the Balanced Care Method™, based on the scientifically studied lifestyles of the longest living people on Earth, and the Cognitive Therapeutics Method™, an activities-based program designed to delay the onset of cognitive decline. The company has also developed and piloted a range of solutions that complement its highly-trained caregiving services including smart home sensors, proprietary disease management tools, senior transportation solutions, and more. Additional information about all of these programs and more can be found on the company’s innovation page. To learn more about Home Care Assistance or to schedule a free care consultation, please visit, the care team at 52025 San Elijo Avenue, Cardiff by the Sea, CA 92007. About Home Care Assistance Home Care Assistance is the leading provider of in-home care for seniors serving the United States, Canada and Australia. Its uniquely integrated, science-based approach to aging directly supports individual lifestyles and quality longevity, enabling seniors to live happier, healthier lives at home. Named an Inc. 5000 company six years in a row and one of the 50 fastest growing women-owned companies worldwide in 2017, Home Care Assistance has been recognized as a 2017 Endorsed National Provider by the home care industry’s leading research firm, Home Care Pulse. Home Care Assistance CEO Lily Sarafan was also named Health Care Executives’ 2016 Woman of the Year. For more information about Home Care Assistance, please visit
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