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Home Care Assistance of Palm Desert Welcomes Jack Kratochvil as the New Director of Business Development and Community Liaison

Jack Kratochvil will play an integral role in building relationships with health care professionals and communities to better serve the senior population of Palm Desert and surrounding areas (Palm Desert, CA – June 16, 2017) Home Care Assistance of Palm Desert, a leading provider of in-home care for seniors, is proud to welcome Jack Kratochvil to the Palm Desert team as the Director of Business Development and Community Liaison. Kratochvil is confident in his ability to contribute his expertise based on his past career experiences in the healthcare industry as a marketing executive for corporations such as ResMed, Zimmer, Smiths Medical, and Bristol-Myers Squibb. Jack Kratochvil has also found success in owning and operating a real estate firm. Kratochvil is eager to work with Home Care Assistance of Palm Desert in creating a thorough strategic vision and business acumen to enhance the level of service and education provided to clients, families and health care providers throughout Coachella Valley. “Home Care Assistance’s mission to change the way the world ages and differentiators present in their business model are two elements that attracted me to the organization. The extensive care provided by Home Care Assistance goes above and beyond required standards and procedures. Our focus is to continuously improve by strategizing how to enhance the mind, body, and spirit of seniors by providing the best quality of life possible. From personal experience I have observed first-hand the importance of providing in-home care for seniors. I am looking forward to this opportunity as the new Director of Business Development and Community Liaison, and I am eager in sharing my knowledge and expertise throughout the community” said Jack Kratochvil. As the leading provider of care services, Home Care Assistance of Palm Desert is available 24/7 to provide experienced, trustworthy caregivers to help with all home care needs for seniors including transportation, healthy meal preparation, companionship, socialization, activities, personal care, medication reminders and dementia care services. Home Care Assistance caregivers are bonded, insured and screened for criminal backgrounds and driving histories to ensure that clients receive the best care from the most qualified, trustworthy caregivers. Professional, compassionate caregivers encourage independence and engage clients in physical, mental and social activities, providing safety and comfort to seniors and respite and peace of mind to their family members. To learn more about what Home Care Assistance has to offer or to schedule a free in-home assessment, please visit or call 760-345-0001 today. Home Care Assistance of Palm Desert is located at 39620 Washington Street, Suite D in Palm Desert, CA. About Home Care Assistance Home Care Assistance is the leading provider of home care for seniors across the United States, Canada and Australia. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in daily care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2017 Franchise500®, Inc. 5000 Company and one of the 50 fastest growing women-owned companies worldwide in 2017, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. The company was recognized as a 2017 Endorsed National Provider by the home care industry’s leading research firm, Home Care Pulse. Home Care Assistance CEO Lily Sarafan was also named Health Care Executives’ 2016 Woman of the Year. For more information about Home Care Assistance, our services and franchise opportunities, visit
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