Culture and Leadership
Home Care Assistance is able to provide premier level care and help push the boundaries for the seniors we serve because of our people. The genuine passion, unmatched work ethic, creative spirit and passion for providing the best possible care can be experienced at all levels of the company, defines our company culture and is contagious! Home Care Assistance is a special company to work for and work with - learn why!
The leadership team at Home Care Assistance discusses what home care means to them and how Home Care Assistance is changing the way the world ages.
Meet Our Leadership Team
Lily Sarafan, CEO
Lily Sarafan is Chief Executive Officer of Home Care Assistance. Under Lily‘s leadership for more than a decade, Home Care Assistance has grown from startup to industry champion and today employs thousands of team members across more than 150 markets. The company is consistently recognized as an employer of choice and best-in-class consumer service, and Lily as a featured expert on digital health and innovation in aging at the White House and global conferences. For her role at the helm of Home Care Assistance, Lily has been honored as Women Health Care Executives 2016 Woman of the Year and Ernst and Young‘s 2016 Entrepreneur of the Year. She holds M.S. and B.S. degrees from Stanford University.
Chen Xie, CFO and VP of Corporate Development
Chen Xie is Chief Financial Officer and VP of Corporate Development for Home Care Assistance. Chen joined Home Care Assistance from McKinsey and Company where he served as a consultant in the healthcare industry. At McKinsey, Chen advised senior executives in multiple Fortune 500 companies and top 10 healthcare companies in strategy, finance, operations and investment strategy. As Chief Financial Officer of Home Care Assistance, Chen is responsible for the financial strength of the company, overseeing the Finance department, making investment decisions and developing analytics tools and programs. As Vice President of Corporate Development, Chen helps drive our company‘s growth and expansion by contributing to new tools, processes and systems and opening new corporate locations. Chen received his degree in Economics and Psychology with High Honors from Harvard University.
Barbara Schuh, VP of Franchise Development
Barbara Schuh is Vice President of Franchise Operations for Home Care Assistance. Barbara joined Home Care Assistance in 2011 and oversees every aspect of franchise operations from sales and marketing to employee and client care to ensure that all locations achieve operational excellence. Barbara has over 20 years of home care operations and management experience, having owned, operated and sold a multi-million dollar home care agency. A well-known geriatric care management and senior care expert, Barbara is a member of the Aging Life Care Association. Barbara holds Bachelor’s and Master’s degrees in Psychology and was honored as Humanitarian of the Year by the John Muir Foundation.
Ashley Mirone, VP of Business Development
Ashley‘s extensive management experience places emphasis on setting strategic direction, communicating vision and strategy through growth initiatives, establishing clear business objectives, and focusing the operational capacity to ensure those objectives are met. Ashley has built organizational cultures that are adaptable to change and embrace experimentation, are flexible and adjust priorities quickly to accommodate changing demands. Throughout her career and at Home Care Assistance, Ashley has earned a reputation for establishing and tapping into professional networks of business and entrepreneurial leaders to bring about breakthrough innovations, speed time to market, and improve organizational outcomes. In addition to Ashley‘s expertise on senior resources she is also a Certified Senior Advisor. Ashley gained extensive knowledge about aging and the important health, social and financial issues that affect the majority of seniors.
Yarona Marks, VP of Finance
Yarona Marks is the VP of Finance for Home Care Assistance. Yarona is an experienced professional who brings many years of leadership in accounting and financial reporting, with a primary focus on service-based businesses. Her expertise and experience is assisting growing companies stride to the next level. Yarona and her husband are parents of two beautiful daughters who reside in Gainesville, Florida. Yarona enjoys traveling the world with her husband and attending country music concerts with her two daughters.