Are long-term insurers ready for the baby boomer generation? | Home Care Assistance Are long-term insurers ready for the baby boomer generation? | Home Care Assistance
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Are long-term insurers ready for the baby boomer generation?

Dr.Kathy Johnson, PhD, CMC

2011 is the year for the baby boomers. This year their generation turns 65, meaning they are living longer and healthier lives.

According to a recent editorial in The Sacramento Bee, the generation of 76 million is growing faster than any other age group. Likewise, more and more seniors over the age of 65 will be needing some sort of long-term health care.

Unfortunately, not everyone is able to pay for long-term health care on their own. Are the government and health care providers ready for this surge in long-term care? In California, programs, such as In-Home Supportive Services, are in place to encourage community-based care for the elderly so that they can be cared for at home. Unfortunately though, due to the current economic situation, these programs are being cut by local and state governments.

The reality is, more emphasis needs to be placed on financing for home care and nursing home services. With the new year underway, I hope that long-term insurance providers can play a more significant role in providing insurance for these services that will be increasingly necessary as the baby boomer

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