Meet the Team | Home Care Assistance Meet the Team | Home Care Assistance

Meet the Team

Home Care Assistance of Milwaukee was founded with a commitment to the health and well-being of our caregivers in addition to giving back to the community. The owners of the business have many years of management experience, professional health certification and the passion to put their clients' needs before their own. A brief profile of some of our team is provided below.


Rick Cohen

Rick Cohen (Owner)

Rick brings 25+ years of retail management experience and 10+ years of corporate human resource experience. He takes most of the client inquiries and oversees the day to day operations of the company. Rick is actively involved in driving caregiver quality assurance, case management, advertising, marketing and public relations as well as business development

Cherri Rasmussen

Cherri Rasmussen (Case Manager)

Cheri has over 10 + years of experience as a case manager. She focuses on conducting in-depth client assessments and provides ongoing case management which includes weekly communications with client and caregiver. Cheri meets with our clients either in their home or coordinates with hospital or rehab center discharge planners and social workers. Cheri also continues as a caregiver caring for a wonderful 99 year old friend.

Linda Cohen (Marketing and Administration)

Linda handles the day to day marketing of the company. She is actively involved in providing information to health care professionals who serve as referral sources throughout southeastern Wisconsin. She also represents the company in many organizations including the Millwaukee Aging Consortium.

Terry Fetherston

Terry Fetherston (Office Manager)

Terry assists with many behind-the-scenes activities including recruitment, training, and retention of caregivers. She also ensures that qualified caregivers with the necessary skills and personalities are ready at a moments notice to assist our clients.